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Panel 1 - prospettive.cultura@ict&newmedia

"Information Overload and Communication"

c04-txt_songDoojin Song


Good Afternoon

I'm Doojin SONG. I'm here to talk about my thesis on "Information Overload and Communication".

The reason to write this thesis is based on my curiosity about "how can the Internet search agents be an improvement for the quality of the human decision making intelligence?" And "Which are the major communication barriers for the best quality of Internet Information Searching?"

 "If the causes are detected, How communication quality could be improved?"

To present a more complete picture of the topic, I discuss the communication and information theories. After that, the Information risks and the Internet search engine's state of art is examined. This allows me to focus on the main problematic aspects of the use of search engines experienced by users.

The definition of Rogers, E.M. and Kincaid, D.L. (1981), "Communication is a process in which participants create and share information with one another in order to reach a mutual understanding" is the landmark and the starting point for the communication approach of the thesis.

The convergence goal gives us the ultimate intention and sense of communicating with others. Consequently communication becomes a pleasant interaction process and a positive goal-oriented human activity.

In computer mediated human communication, the mutual understanding of participants gears up when the computer plays the role of a reliable human agent. The Internet Search Engine acts as an Information search agent in Internet. However, it is not a personalized agent to the users, yet.

As Berlo (1960) defined, in communication, messages do not mean by themselves. In that sense, the Internet Search engine communicates to the user too many inaccurate messages than the precise meaning and vice versa. This situation verifies that a Search engine user's query, frequently does not mean equally to the search engine. It could be comprehended also that the search engine knows the query but it does not understand the query or the user's context.

Therefore, the search engine users principally complain on search engines about the Information Overload phenomenon, due to the "high recall" state on the search results. To reduce the user's Information Overload phenomenon, the Internet search engines' coordinators have to study more the user's intention behind the user's query and to implement the personalization solution.

Actually, the efforts toward the personalized search engine are a self evident tendency of User oriented Technology communication.

The mutual understanding is never perfect even face to face communication. In other words, this could be considered as a fact of matter, impossible to change and part of the nature of communication itself. Therefore, the communication is an ever-changing, expanding, and back-and-forth motion process (Dance, F.1967). These vital and active components are an instrument of the social interactions that are typical for human beings. As well as these interactions, also communication changes and is dynamic.

I could imagine that one day, the Internet user will have the more personalized search engine agent, if we continue to move towards the communication for the better mutual understanding.


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